In the world of marketing, businesses are constantly seeking new and innovative ways to attract and retain customers. Among the many tactics in play, prize draws and giveaways have continuously proven to be a powerful method for capturing audience attention and fostering customer loyalty. What was once a staple of fairs and festivals has evolved into a major strategy deployed across various platforms like social media, supermarkets, and online retailers. Prize draws and giveaways are promotional events in which prizes are awarded to winners selected by chance. No purchase or payment is necessary to enter or win; making them a valuable marketing tool. They offer an exciting way to promote a product, engage with customers and generate brand awareness. Participants often only need to provide contact details, making them a fruitful means of gathering customer data which can be used for future promotions.