Contests & Giveaways: Guide to Boost Business Growth

brown and white chess board

Contests and giveaways are a popular marketing strategy used by businesses across various industries to engage with their audience, boost brand visibility, promote products and generate leads. By promising something of value, companies can attract a lot of attention and significantly increase interactions and engagement levels on their platforms, especially on social media. This article is a comprehensive guide on contests and giveaways, their advantages, kinds and how you can set up an effective one for your brand.

The Concept of Contests and Giveaways

A contest or a giveaway is a promotional strategy where participants are rewarded with a prize. The prize can be a products, service, or experience that the company offers, or something else that’s closely related to the brand. Participants usually have to fulfil some conditions to enter the competition, such as subscribing to a newsletter, sharing a post, tagging friends, or making a purchase. The winner is usually chosen at random from all the entries received.

The Advantages of Contests and Giveaways

Giveaways offer countless benefits that can contribute to the growth and success of your business. They can:

  • Stimulate interest in your brand: Contests are a fun and interactive way to engage your audience and attract new potential customers.
  • Promote new products or services: Running a contest is an effective way to create buzz around a new product or service before its launch.
  • Increase your social media followers: A contest can be an effective strategy to grow your social media community, especially if participating requires actions such as follows, shares, or likes.
  • Gather data: You can gather a wealth of consumer data if entering the contest requires participants to fill out a form or answer questions.

Types of Contests and Giveaways

There are various types of giveaways, each offering unique advantages. Here are some examples:

  • Sweepstakes: This is a chance-based giveaway where winners are randomly selected from a pool of entrants.
  • Contests: These require participants to perform a task or demonstrate a skill. The winner is chosen based on merit, rather than by chance.
  • Instant Win: Participants immediately find out if they’ve won when they enter this type of giveaway. Instant win games can create excitement and encourage repeat visits.

Creating a Successful Giveaway

Designing a successful contest or giveaway requires strategic planning and implementation. Here are steps you can follow:

  • Define Your Goals: Are you aiming to promote a new product, increase your followers, or generate leads? Your goals will significantly influence the type of contest you run and its structure.
  • Select an Enticing Prize: Choose a prize that is desirable and relevant to your target audience. The more valuable and exciting the prize, the more participants you are likely to attract.
  • Create Clear Rules: Avoid confusion and potential legal issues by spelling out the rules of your contest or giveaway. They should include information like the start and end dates, eligibility requirements, and how the winner will be selected and notified.


Contests and giveaways are a cost-effective and engaging way to increase brand exposure, gain new customers, and build customer loyalty. With a clear objective, an appealing prize, and well-defined rules, you can create a successful giveaway that boosts your business and makes your customers feel valued. So, get started on planning your next excitement-filled contest or giveaway and see the impact it makes on your brand engagement and popularity!

For those looking for the best platforms to host or participate in contests and giveaways, do checkout our TOP Giveaway Sites list. At, you can find a plethora of opportunities to either host your brand’s exciting giveaways or participate in some as an individual. Dive in and explore the exciting world of giveaways today!

Leave a Reply

Your email address will not be published. Required fields are marked *